How a logo gets outgrown
A lot of local logos were made in a hurry when the business opened. A relative drew it, the printer set it up for free, or someone picked a font that came with the computer. That was fine for one shop and one van. Then the business added services, a second location, a few more trucks, a website and staff in uniform, and the logo got stretched to cover all of it.
The signs are familiar. The only file is a fuzzy JPEG. The sign shop redraws it a little differently each time. The name no longer covers what you do. The van says one thing and the website says another. Customers still recognize you, which is worth protecting, but the brand looks smaller than the business behind it.
Services
01
Brand audit
Every place your brand appears, checked and stamped keep, refresh or replace, with a written verdict.
02
Refresh or full rebrand
A cleaned-up version of the logo customers know, or a new identity when the old one no longer fits.
03
Rollout planning
An order for changing signs, vehicles, print and web, with files and specs for each vendor.
Start with an audit
We don't guess whether you need a new logo. We look at every touchpoint you have and run the same four checks on each: does it read from a distance, does it work in one color, is there a clean file for it, and does it match the rest. Each piece gets a stamp, and the stamps add up to a verdict. The sheet at the top of this page is a concept audit for an imaginary plumbing company, and its verdict is a deep refresh.
Many audits end with a smaller job than the owner expected: redraw the mark, fix the colors, keep the name. Some show that the business has changed enough to need a new identity. Either way you see the reasons before you spend anything on design.
What to send
Phone photos are fine. Stand straight in front of each piece and fill the frame. A typical first message includes:
- The logo files you have, even if it's only a photo of the sign or a screenshot
- Straight-on photos of each place the brand shows up: sign, vehicles, shirts, forms, website
- What has changed since the logo was made, such as new services, new locations or a new name
- What customers already know you by: a color, a symbol, a nickname
- Any orders coming up soon, such as a new truck, a sign permit or a print run
- Who decides, and whether partners or family need to see each stage
Where we work
All work is remote, with calls booked in your time zone. We focus on established businesses in three metro areas.
Dallas, TX
Audits, refreshes and rebrands for Dallas businesses, with calls in Central time.
Fort Worth, TX
Audits, refreshes and rebrands for Fort Worth businesses, with calls in Central time.
Portland, OR
Audits, refreshes and rebrands for Portland businesses, with calls in Pacific time.
What finished rebrand work look like
Common questions
How much does a rebrand cost?
It depends on what the audit finds, how many touchpoints you have, and whether you want a refresh or a new identity. We send a written quote once we've seen your photos and files.
Will regular customers still know it's us?
That's the main thing we protect. The audit notes what people already know you by, such as a color, a shape or a nickname, and we carry it forward unless you decide otherwise.
Do we have to replace every sign at once?
No. The rollout plan spreads the change over time, starting with files and screens and ending with signs and vehicles, so the cost lands in stages.
Are the audits on this site real client work?
No. The audit sheets are concepts for imaginary businesses, and the photos are labeled AI-generated samples. We don't show client work without permission.
Is the logo holding you back? Send photos of your sign, your vehicles and your website. We'll tell you whether it needs a refresh or a full rebrand.
Request a quote